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There’s a new way to get a brain freeze!!

Coors Light is releasing limited edition, beer-flavored POPSICLES.  They’re meant to coincide with March Madness, which just started . . . and they’re non-alcoholic, so the whole family can enjoy them together.

The popsicles are being called “Coors-icles,” and they’re available at more than 800 bars throughout the country, or you can order a six-pack through their online shop for $20.  They’re only releasing “a limited number” of them every day, and even though they’re non-alcoholic, you do have to be 21 to order.

You can also enter to win a pack at CoorsLight.com/Coorsicles. The 100 winners will be announced April 4th after the final whistle of the Championship Game.