For grilling season, Miller Lite came up with a beer-infused CHARCOAL that they’re calling “Beercoal.” They also added a silly slogan: “Turn Miller Time into Griller Time.”
They announced it last-minute and started selling them on their website yesterday for $12 a bag. They immediately sold out, but posted a note that said it’ll be “back soon.”
It’s not clear if they’ll sell it in stores or not. But within minutes, someone was already trying to sell a bag on eBay for $250. (Miller’s press release said it could be “purchased nationwide,” but maybe that just meant online?)
Each briquette is infused with concentrated Miller Lite. So it’s supposed to give whatever you grill a slight beer taste. They say the food cooked over it is “safe for all ages” though. So the charcoal itself won’t get you drunk.
Get ready to light up your grill with the only charcoal infused with the great taste of Miller Lite. Available Tuesday, 5/24 @ 3pm CT #GrillerTime https://t.co/AusorH8DQO
— Miller Lite (@MillerLite) May 23, 2022
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